1 PEST analysis of PVC floor industry in China 10
1.1 Policy analysis 10
1.2 Environment analysis 10
1.3 Society analysis 11
1.4 Technology analysis 12
2 Industry chain analysis of PVC floor industry 14
2.1 Industry chain 14
2.2 Overview of upstream industry 14
2.2.1 Production situation 14
2.2.2 Price 15
2.3 Overview of downstream industry 17
2.3.1 Building decoration industry 17
2.3.2 Real estate industry 19
3 Supply and demand of PVC floor in China 22
3.1 Production situation 22
3.2 Consumption situation 22
3.3 Price 23
3.4 Import situation 24
3.4.1 By year 24
3.4.1 By origin 25
3.4 Export situation 26
3.4.1 By year 26
3.4.1 By destination 26
4 Company profile of major PVC floor producers 28
4.1 Zhangjiagang Yihua Plastic Co., Ltd. 28
4.1.1 Basic information 28
4.1.2 Major product 28
4.1.3 Financial performance 29
4.1.4 Sale network 29
4.1.5 Competitive advantage 29
4.2 LG Hausys (Tianjin) Co., Ltd. 29
4.2.1 Basic information 29
4.2.2 Major product 30
4.2.3 Financial performance 30
4.2.4 Competitive advantage 30
4.3 Shanghai Jinjia Building Materials Technology Co., Ltd. 31
4.3.1 Basic information 31
4.3.2 Major product 31
4.3.3 Financial performance 31
4.3.4 Competitive advantage 31
4.4 Foshan Nanhai MeiLiSheng Plastic Factory 32
4.4.1 Basic information 32
4.4.2 Major product 32
4.4.3 Financial performance 32
4.4.4 Sale network 33
4.4.5 Competitive advantage 33
4.5 Huidong Weikang Rubber and Plastic Products Co., Ltd. 33
4.5.1 Basic information 33
4.5.2 Major product 33
4.5.3 Financial performance 34
4.5.4 Sale network 34
4.6 Suzhou Huatai Plastic Co., Ltd. 34
4.6.1 Basic information 34
4.6.2 Major product 34
4.6.3 Financial performance 35
4.6.4 Sale network 35
4.7 Changzhou Jinhai Anti-static PVC floor Co., Ltd 35
4.7.1 Basic information 35
4.7.2 Major product 36
4.7.3 Financial performance 36
4.7.4 Sale network 37
4.7.5 Competitive advantage 37
4.8 Mondo Sport & Flooring (China) Co., Ltd. 37
4.8.1 Basic information 37
4.8.2 Major product 37
4.8.3 Financial performance 37
5 Forecast of PVC floor industry in China to 2019 39
5.1 Production 39
5.2 Demand 39
6 Trend and prospective of Chinese PVC floor Industry, 2015-2020 41
6.1 Chinese PVC floor industry investment prospective 41
6.2 Investment risks 42
6.3 Investment strategy and recommendation 42
7 PVC floor Business Strategy and Tactics 44
7.1 PVC floor strategic development planning 44
7.1.1 Business upgrades 44
7.1.2 Business expands 44
7.1.3 Business sustainable develops 44
7.2 PVC floor business strategic planning gist 45
7.2.1 Government policy 45
7.2.2 Industry law of development 45
7.2.3 Resource and capability 45
7.2.4 Foreseeable strategic positioning 45
7.3 PVC floor business tactics 46
7.3.1 Integrated tactical planning 46
7.3.2 Technology develop tactic 46
7.3.3 Regional tactical planning 47
7.3.4 Industry tactical planning 47
7.3.5 Brand marketing tactic 48
7.3.6 Competition tactical planning 48
7.4 Key customer strategy 50
7.4.1 Necessary of key customer strategy 50
7.4.2 Key customer definition 53
7.4.3 Key customer development 54
7.4.4 Key customer marketing 59

List of Tables
Table 1 PVC floor relative policies 10
Table 2 Population structure in China, 2014 11
Table 3 Patents apply and accept situation in China, 2014 13
Table 4 Output of PVC resin in China, 2009-2015 14
Table 5 Market price of PVC resin by city in China, 19th Aug. 2015 15
Table 6 Market price of PVC resin by manufacturer in China, 19th Aug. 2015 16
Table 7 Output value of building decoration industry in China, 2009-2014 17
Table 8 Output value of public building decoration engineering in China, 2010-2014 18
Table 9 Output value of residential decoration engineering in China, 2010-2014 19
Table 10 Floor space under construction of building in China, 2014-2015 20
Table 11 Floor space newly constructed of building in China, 2014-2015 21
Table 12 Floor space completed of building in China, 2014-2015 21
Table 13 Market price of PVC floor 24
Table 14 Import situation of PVC floor in China, 2009- 2015 H1 24
Table 15 Import origin of PVC floor in China, 2015 H1 25
Table 16 Export situation of PVC floor in China, 2009- 2015 H1 26
Table 17 Export destination of China’s PVC floor, 2015 H1 26
Table 19 Basic information of Zhangjiagang Yihua Plastic Co., Ltd. 28
Table 20 Major PVC floor product of Zhangjiagang Yihua Plastic Co., Ltd. 28
Table 21 Revenue and total profit situation of Zhangjiagang Yihua Plastic Co., Ltd. 29
Table 22 Profitability index of Zhangjiagang Yihua Plastic Co., Ltd. 29
Table 23 Basic information of LG Hausys (Tianjin) Co., Ltd. 30
Table 24 Revenue and total profit situation of LG Hausys (Tianjin) Co., Ltd. 30
Table 25 Profitability index of LG Hausys (Tianjin) Co., Ltd. 30
Table 26 Basic information of Shanghai Jinjia Building Materials Technology Co., Ltd. 31
Table 27 Revenue and total profit situation of Shanghai Jinjia Building Materials Technology Co., Ltd. 31
Table 28 Profitability index of Shanghai Jinjia Building Materials Technology Co., Ltd. 31
Table 29 Basic information of Foshan Nanhai MeiLiSheng Plastic Factory 32
Table 30 Revenue and total profit situation of Foshan Nanhai MeiLiSheng Plastic Factory 32
Table 31 Profitability index of Foshan Nanhai MeiLiSheng Plastic Factory 32
Table 32 Major PVC floor product of Huidong Weikang Rubber and Plastic Products Co., Ltd. 33
Table 33 Revenue and total profit situation of Huidong Weikang Rubber and Plastic Products Co., Ltd. 34
Table 34 Profitability index of Huidong Weikang Rubber and Plastic Products Co., Ltd. 34
Table 35 Major PVC floor product of Suzhou Huatai Plastic Co., Ltd. 34
Table 36 Revenue and total profit situation of Suzhou Huatai Plastic Co., Ltd. 35
Table 37 Profitability index of Suzhou Huatai Plastic Co., Ltd. 35
Table 38 Basic information of Changzhou Jinhai Anti-static PVC floor Co., Ltd 36
Table 39 Major PVC floor product of Changzhou Jinhai Anti-static PVC floor Co., Ltd 36
Table 40 Revenue and total profit situation of Changzhou Jinhai Anti-static PVC floor Co., Ltd 36
Table 41 Profitability index of Changzhou Jinhai Anti-static PVC floor Co., Ltd 36
Table 42 Basic information of Mondo Sport & Flooring (China) Co., Ltd. 37
Table 43 Major PVC floor product of Mondo Sport & Flooring (China) Co., Ltd. 37
Table 44 Assets and liabilities situation of Mondo Sport & Flooring (China) Co., Ltd. 37
Table 45 Revenue and total profit situation of Mondo Sport & Flooring (China) Co., Ltd. 38
Table 46 Asset-liability ratio and profitability indicators of Mondo Sport & Flooring (China) Co., Ltd. 38
Table 47 Risk management of PVC floor investment 42
Table 48 Administrative and Strategic Planning of Enterprises to VIPs 51

List of Figures
Figure 1 Population in China, 2010-2014 11
Figure 2 R&D expenditure in China, 2010-2014 12
Figure 3 Industry chain of PVC floor industry 14
Figure 4 Investment growth rate of real estate industry in China, 2014-2015 19
Figure 5 Completed investment of real state in China, 2010-2015 20
Figure 6 Output of PVC floor in China, 2010-2014 22
Figure 7 Apparent consumption of PVC floor in China, 2010-2014 23
Figure 8 Import origin share of PVC floor in China, 2015 H1 25
Figure 9 Major export destination of China’s PVC floor, 2015 H1 27
Figure 10 Output forecast of PVC floor in China, 2015-2020 39
Figure 11 Demand forecast of PVC floor in China, 2015-2020 40