Research Report on Infant & Young Child Formula Milk Powder Market in China

【Report Name】：Research Report on Infant & Young Child Formula Milk Powder Market in China
【Published】：Nov/2012
【Report Code】：SN
【Form】： PDF or Hard copy 
【Delivery】： E-mail or EMS
【Report Price】：PDF Copy 6,600USD

Research Background and Research Ideas
Each year, China has 16~18 million new born babies, among which only 67% of 6 month old babies are breast fed, and the number of birth to 3 year old babies is over 70 million. The sales volume of INFANT MILK POWDER has been increasing by over 10% annually in China. China has replaced the US and become the biggest infant and young child formula milk powder (hereinafter referred to as infant milk powder) consumer in the world.

The “Melamine Incident” in 2008 resulted in a big change in brand market shares of the Chinese infant milk powder market. Many foreign brands like Nestle, Wyeth, Dumex and Mead Johnson successively set up plants in China. Presently, foreign brands cover over 60% of infant milk powder market share and over 80% of high-end infant milk powder market share in China.

In 2011, the quality inspection departments implemented nationwide re-inspection on production quality of infant milk powder producers and eliminated those producers with backward techniques and equipments. The quality of domestic infant milk powder was generally upgraded; the competitiveness of domestic brands was improved.

Along with the urbanization in China, infant milk powder consumption in urban and rural areas both changed; the market is facing fierce competition. To help our clients better understand the Chinese infant milk powder market, we write this report on the basis of our long term analysis and research so as to provide references on production, sales, consumption and market trend.

This report will systematically answer the following questions:
(1) How the output and production capacity of infant milk powder changed in China? What are the characteristics of different product categories and packaging types?
(2) What are the infant milk powder distribution modes and channels in China? How is the infant milk powder distribution structured?
(3) What are the characteristics of infant milk powder consumption in China?
(4) What are the differences between the major brands on aspects of product mix, raw milk sources, distribution channels and marketing?
And so on.

To systematically answer the above questions, we will follow the research ideas shown in the frame bellow.

Fig. 1, Research Contents and Research Framework
 
We hope this report can be a good reference for our clients to better understand the situations of production, sales and consumption of infant milk powder in China and to forecast on the future of the market.
TABLE OF CONTENTS

RESEARCH BACKGROUND AND RESEARCH IDEAS I

PART Ⅰ ANALYSIS AND FORECAST ON PRODUCTION OF INFANT MILK POWDER IN CHINA 1
1 PRODUCTION OF INFANT MILK POWDER IN CHINA 2
1.1 Development History 2
1.2 Raw Milk Sources Distribution in China 3
1.3 Distribution of Enterprises 4
1.4 Changes in Output and Production Capacity 6
1.5 Processing Methods 7

2 DIFFERENCES OF PRODUCTION OF INFANT MILK POWDER BY REGION 8
2.1 Northeast China 8
2.1.1 Production Capacity 8
2.1.2 Changes in Output 8
2.1.3 Main Enterprises 9
2.1.4 Processing Methods 10
2.2 North China 10
2.2.1 Production Capacity 10
2.2.2 Changes in Output 10
2.2.3 Main Enterprises 11
2.2.4 Processing Methods 11
2.3 Central China 12
2.3.1 Production Capacity 12
2.3.2 Changes in Output 12
2.3.3 Main Enterprises 13
2.3.4 Processing Methods 13
2.4 East China 14
2.4.1 Production Capacity 14
2.4.2 Changes in Output 14
2.4.3 Main Enterprises 15
2.4.4 Processing Methods 15
2.5 South China 16
2.5.1 Production Capacity 16
2.5.2 Changes in Output 16
2.5.3 Main Enterprises 17
2.5.4 Processing Methods 17
2.6 Southwest China 17
2.6.1 Production Capacity 17
2.6.2 Changes in Output 18
2.6.3 Main Enterprises 18
2.6.4 Processing Methods 19
2.7 Northwest China 19
2.7.1 Production Capacity 19
2.7.2 Changes in Output 20
2.7.3 Main Enterprises 20
2.7.4 Processing Methods 21

3 PRODUCT CATEGORIES AND PACKAGE TYPES OF INFANT MILK POWDER 22
3.1 Sources of Raw Milk 22
3.2 Product Categories and Market Shares 23
3.2.1 Analysis by Raw Milk Category 23
3.2.2 Analysis by Raw Materials Source 23
3.2.3 Analysis by Age Group 24
3.2.4 Analysis by Product Level 25
3.2.5 Analysis by Formula 26
3.3 Analysis on Major Packaging Types 26
3.3.1 Major Packaging Types of Infant Milk Powder 26
3.3.2 Advantages and Disadvantages of Different Packaging Types 27
3.3.3 Market Shares of Different Packaging Types 27
4 PRODUCTION FORECAST (2020) 28
4.1 Forecast on Production Capacity and Output 28
4.2 Forecast on Distribution of Production 29
4.3 Forecast on Processing Methods and Product Categories 29

PART Ⅱ ANALYSIS AND FORECAST ON CONSUMPTION OF INFANT MILK POWDER IN CHINA 31
5 CHARACTERISTICS OF INFANT MILK POWDER CONSUMPTION IN CHINA 31
5.1 Changes in Infant Milk Powder Consumption in China 31
5.1.1 Changes of Infant Milk Powder Consumption 31
5.1.2 Proportions of Milk Powder Consuming Babies Respectively in Urban and Rural Areas 32
5.1.3 Consumption of Different Age Groups in Urban and Rural Areas 32
5.2 Consumer Preference in Infant Milk Powder Consumption 33
5.2.1 Packaging Types 33
5.2.2 Brands 34
5.2.3 Price 35
5.2.4 Purchase Channels 36
5.2.5 Purchase Frequency 37
5.3 Market Competition 38
5.3.1 Infant Milk Powder Market Size in China 38
5.3.2 Changes of Market Shares of Foreign Brands 39
5.3.3 Competitiveness of Foreign Brands 40
5.3.3.1 Raw Milk Sources and Product Quality 40
5.3.3.2 Distribution Channels 41
5.3.3.3 Consumer Groups 42
5.3.3.4 Consumer Confidence 42
5.3.3.5 Market Range 42
5.3.3.6 Market Price 43
5.3.4 Evaluation of Competitiveness of Foreign and Domestic Brands 43

6 DIFFERENCES OF INFANT MILK POWDER CONSUMPTION BY REGION 44
6.1 Northeast China 46
6.1.1 Consumption Characteristics and Volume 46
6.1.2 Major Consumer Brands 46
6.2 North China 46
6.2.1 Consumption Characteristics and Volume 46
6.2.2 Major Consumer Brands 47
6.3 Central China 47
6.3.1 Consumption Characteristics and Volume 47
6.3.2 Major Consumer Brands 48
6.4 East China 48
6.4.1 Consumption Characteristics and Volume 48
6.4.2 Major Consumer Brands 49
6.5 South China 49
6.5.1 Consumption Characteristics and Volume 49
6.5.2 Major Consumer Brands 50
6.6 Southwest China 50
6.6.1 Consumption Characteristics and Volume 50
6.6.2 Major Consumer Brands 51
6.7 Northwest China 51
6.7.1 Consumption Characteristics and Volume 51
6.7.2 Major Consumer Brands 51

7 FORECAST ON CONSUMPTION OF INFANT MILK POWDER IN CHINA (2020) 53
7.1 Forecast on Consumption Volume 53
7.2 Forecast on Consumer Preference 53
7.3 Forecast on Market Shares of Domestic and Foreign Brands 54

PART Ⅲ ANALYSIS OF INFANT MILK POWDER DISTRIBUTION IN CHINA 55
8 CHARACTERISTICS OF INFANT MILK POWDER DISTRIBUTION IN CHINA 55
8.1 Distribution Modes 55
8.2 Distribution Channels and Proportions 58
8.2.1 Stores and Supermarkets 58
8.2.2 Baby Products Stores 59
8.2.3 Medical Channels 59
8.2.4 Online Channels 60

9 MAJOR MARKETING ACTIVITIES AND MARKET STRUCTURE 61
9.1 Major Marketing Activities 61
9.1.1 Advertisements 61
9.1.2 Sales Promotion Activities 61
9.1.3 Medical/Healthcare Activities 62
9.2 Market Structure 63
9.2.1 Analysis of Structure Components 63
(1) Agents 63
(2) Distributors 64
(3) Medical/Healthcare Activity Workers 65
(4) Sellers in Stores and Supermarkets 65
(5) Electronic Trading System 66
9.2.2 Analysis of Structure of Different Infant Milk Powder Market 66
(1) Structure of Ordinary Market 66
(2) Structure of Medical Market 67
(3) Structure of Online Market 68

PART Ⅳ COMPARATIVE ANALYSIS OF MAJOR INFANT MILK POWDER ENTERPRISES/BRANDS IN CHINA 69
10 ANALYSIS OF MAJOR ENTERPRISES IN CHINA 69
10.1 Distribution of Major Enterprises 69
10.2 Market Shares of Major Enterprises 70

11 MAJOR ENTERPRISES AND THEIR BRANDS IN CHINA 71
11.1 Dumex Baby Food Co. Ltd——Dumex 71
(1) Company Profile 71
(2) Main Sources of Raw Materials 71
(3) Milk Powder Stage Standard and Packaging Types 71
(4) Major Distribution Channels 72
(5) Market Share of Infant Milk Powder 73
11.2 Mead Johnson Nutriment (China) Co., Ltd. ——Mead Johnson 73
(1) Company Profile 73
(2) Main Sources of Raw Milk 74
(3) Milk Powder Stage Standard and Packaging Types 74
(4) Major Distribution Channels 75
(5) Market Share of Infant Milk Powder 75
11.3 Shuangcheng Nestle Co., Ltd. ——Nestle 75
(1) Company Profile 75
(2) Main Sources of Raw Milk 76
(3) Milk Powder Stage Standard and Packaging Types 76
(4) Major Distribution Channels 78
(5) Market Share of Infant Milk Powder 78
11.4 Abbott (Guangzhou) Nutriment Co., Ltd. ——Abbott 78
(1) Company Profile 78
(2) Main Sources of Raw Milk 79
(3) Milk Powder Stage Standard and Packaging Types 79
(4) Major Distribution Channels 81
(5) Market Share of Infant Milk Powder 81
11.5 Wyeth Nutritional (China) Co., Ltd. ——Wyeth 81
(1) Company Profile 81
(2) Main Sources of Raw Milk 82
(3) Milk Powder Stage Standard and Packaging Types 82
(4) Major Distribution Channels 84
(5) Market Share of Infant Milk Powder 84
11.6 Ausnutria Dairy (China) Co., Ltd. ——Ausnutria 84
(1) Company Profile 84
(2) Main Sources of Raw Milk 85
(3) Milk Powder Stage Standard and Packaging Types 85
(4) Major Distribution Channels 87
(5) Market Share of Infant Milk Powder 87
11.7 Biolife NewZealand Ltd.——Natrapure 87
(1) Company Profile 87
(2) Main Sources of Raw Milk 88
(3) Milk Powder Stage Standard and Packaging Types 88
(4) Major Distribution Channels 89
(5) Market Share of Infant Milk Powder 89
11.8 Murray Goulburn Dairy (Qingdao) Co.Ltd. ——Murray Goulburn 90
(1) Company Profile 90
(2) Main Sources of Raw Milk 90
(3) Milk Powder Stage Standard and Packaging Types 91
(4) Major Distribution Channels 92
(5) Market Share of Infant Milk Powder 92
11.9 Meiji Co., Ltd. ——Meiji 92
(1) Company Profile 92
(2) Main Sources of Raw Milk 93
(3) Milk Powder Stage Standard and Packaging Types 93
(4) Major Distribution Channels 93
(5) Market Share of Infant Milk Powder 94
11.10 Royal FrieslandCampina N.V. ——Friso 94
(1) Company Profile 94
(2) Main Sources of Raw Milk 95
(3) Milk Powder Stage Standard and Packaging Types 95
(4) Major Distribution Channels 95
(5) Market Share of Infant Milk Powder 96
11.11 Inner Mongolia Yili Dairy Group Co., Ltd. ——Yili 96
(1) Company Profile 96
(2) Main Sources of Raw Milk 97
(3) Milk Powder Stage Standard and Packaging Types 97
(4) Major Distribution Channels 99
(5) Market Share of Infant Milk Powder 99
11.12 Beingmate Group Co., Ltd. ——Beingmate 99
(1) Company Profile 99
(2) Main Sources of Raw Milk 100
(3) Milk Powder Stage Standard and Packaging Types 101
(4) Major Distribution Channels 102
(5) Market Share of Infant Milk Powder 102
11.13 Guangdong Yashili Group Co., Ltd. ——Yashily 102
(1) Company Profile 102
(2) Main Sources of Raw Milk 103
(3) Milk Powder Stage Standard and Packaging Types 103
(4) Major Distribution Channels 104
(5) Market Share of Infant Milk Powder 104
11.14 Synutra International, Inc. ——Syrutra 104
(1) Company Profile 104
(2) Main Sources of Raw Milk 105
(3) Milk Powder Stage Standard and Packaging Types 105
(4) Major Distribution Channels 107
(5) Market Share of Infant Milk Powder 107
11.15 Feihe International, Inc —— Firmus 107
(1) Company Profile 107
(2) Main Sources of Raw Milk 108
(3) Milk Powder Stage Standard and Packaging Types 110
(4) Major Distribution Channels 110
(5) Market Share of Infant Milk Powder 110

12 CHARACTERISTICS OF MAJOR INFANT MILK POWDER ENTERPRISES IN CHINA 112
12.1 High Concentration of Infant Milk Powder Production in China 112
12.2 Raw Materials Mainly Imported 112
12.3 DryMix Mostl Adopted 114
12.4 Stage Standard Relatively Uniform 114
12.5 Foreign Brands Mainly in Boxes and Cans and Rarely in Bags 115
12.6 Most Big Enterprises Develop Market through Distributors 116
12.7 Big Enterprises Develop Products of Different Levels to Achieve Market Expansion 117

MAP CONTENTS
Map 1, China Regional Division 1
Map 2, Distribution of Raw Milk Sources in China 4
Map 3, Distribution of Infant Milk Powder Enterprises in China 5
Map 4, Major Infant Milk Powder Enterprises in Northeast China 9
Map 5, Major Infant Milk Powder Enterprises in North China 11
Map 6, Major Infant Milk Powder Enterprises in Central China 13
Map 7, Major Infant Milk Powder Enterprises in East China 15
Map 8, Major Infant Milk Powder Enterprises in South China 17
Map 9, Major Infant Milk Powder Enterprises in Southwest China 19
Map 10, Major Infant Milk Powder Enterprises in Northwest China 21
Map 11, Distribution of Major Infant Milk Powder Enterprises in China 69
Map 12, Infant Milk Powder Production Bases of Yili Group 97
Map 13, Infant Milk Powder Production Bases of Beingmate 100
Map 14, Dairy Producing Enterprises of Feihe International, Inc 108
Map 15, Self-Built Dairy Farms of Feihe International, Inc 109

FIGURE CONTENTS
Figure 1, Distribution of Infant Milk Powder Enterprises by Province in China, 2011 5
Figure 2, Production Capacity of Infant Milk Powder by Province, 2011 6
Figure 3, Change of Output and Growth Rate of Infant Milk Powder in China, 2000-2011 7
Figure 4, Forecast on Output of Infant Milk Powder in China, 2011-2020 29
Figure 5, Consumption Volumes of Infant Milk Powder and Growth Rate in China, 2000-2011 31
Figure 6, Consumption Shares of Different Infant Milk Powder Packaging Types in Urban and Rural Areas 34
Figure 7, Consumption Shares of Different Infant Milk Powder Brands in Urban and Rural Areas 35
Figure 8, Consumption Shares of Different Infant Milk Powder Prices in Urban and Rural Areas 36
Figure 9, Market Share of Foreign Brands in China Infant Milk Powder Market, 2004-2011 40
Figure 10, China’s Milk Powder and Whey Powder Import Volume by Original Country, 2011 41
Figure 11, Forecast on Infant Milk Powder Consumption in China, 2011-2020 53
Figure 12, Infant Milk Powder Distribution Modes and Channels in China 58
Figure 13, Structure of Ordinary Infant Milk Powder Market in China 66
Figure 14, Structure of Medical Infant Milk Powder Market in China 67
Figure 15, Structure of Online Infant Milk Powder Market in China 68

TABLE CONTENTS
Table 1, Comparison of Nutrient in Breast Milk and Cow Milk 2
Table 2, Characteristics of Different Infant Milk Powder Processing Methods in China 8
Table 3, Raw Milk and Infant Milk Powder Production in Northeast China 9
Table 4, Raw Milk and Infant Milk Powder Production in North China 10
Table 5, Raw Milk and Infant Milk Powder Production in Central China 12
Table 6, Raw Milk and Infant Milk Powder Production in East China 14
Table 7, Raw Milk and Infant Milk Powder Production in South China 16
Table 8, Raw Milk and Infant Milk Powder Production in Southwest China 18
Table 9, Raw Milk and Infant Milk Powder Production in Northwest China 20
Table 10, Infant Milk Powder Production by Region, 2011 22
Table 11, Proportion of Output of Infant Milk Powder by Raw Materials Category 23
Table 12, Proportion of Output of Infant Milk Powder by Raw Material Source 24
Table 13, Proportion of Output of Infant Milk Powder by Age Groups in China 25
Table 14, Proportion of Output of Infant Milk Powder by Products Levels in China 25
Table 15, Proportion of Output of Infant Milk Powder by Formula in China 26
Table 16, Packaging Types of Infant Milk Powder in China 26
Table 17, Advantages and Disadvantages of Different Infant Milk Powder Packaging Types 27
Table 18, Market Shares of Different Packaging Types in Urban & Rural Areas 28
Table 19, Proportions of Milk Powder Consuming Babies by Age Group in Urban and Rural Areas 32
Table 20, Consumption Shares of Different Age Group in Urban and Rural Areas 33
Table 21, Purchase Channels & Convenience of Infant Milk Powder Prices in Urban and Rural Areas 37
Table 22, Consumer Preference in Infant Milk Powder Consumption in Urban and Rural Areas 38
Table 23, Distribution Channels of Foreign & Domestic Infant Milk Powder Brands 42
Table 24, Prices of Foreign & Domestic Infant Milk Powder Brands by Packaging Types 43
Table 25, Advantages and Disadvantages of Foreign & Domestic Infant Milk Powder Products 44
Table 26, General Situation & Characteristics of Dairy Consumption in Different Regions in China 45
Table 27, Consumption of Infant Milk Powder in Northeast China 46
Table 28, Consumption of Infant Milk Powder in North China 47
Table 29, Consumption of Infant Milk Powder in Central China 48
Table 30, Consumption of Infant Milk Powder in East China 49
Table 31, Consumption of Infant Milk Powder in South China 50
Table 32, Consumption of Infant Milk Powder in Southwest China 51
Table 33, Consumption of Infant Milk Powder in Northwest China 52
Table 34, Infant Milk Powder Consumption by Regions, 2011 52
Table 35, Major Infant Milk Powder Distribution Modes & Characteristics in China 57
Table 36, Distribution Proportion of Different Infant Milk Powder Distribution Links in China 60
Table 37, Consumer Preference for Infant Milk Powder Sales Promotion Activities 62
Table 38, Major Marketing Activities of Some of Big Infant Milk Powder Brands in China 63
Table 39, Sales Revenue & Market Shares of Major Infant Milk Powder Brands in China, 2011 70
Table 40, Stage Standards & Packaging Types of Dumex Infant Milk Powder Products in China 72
Table 41, Stage Standards & Packaging Types of Mead Johnson Infant Milk Powder Products in China 74
Table 42, Stage Standards & Packaging Types of Nestle Infant Milk Powder Products in China 77
Table 43, Stage Standards & Packaging Types of Abbott Infant Milk Powder Products in China 80
Table 44, Stage Standards & Packaging Types of Wyeth Infant Milk Powder Products in China 83
Table 45, Stage Standards & Packaging Types of Ausnutria Infant Milk Powder Products in China 86
Table 46, Stage Standards & Packaging Types of Natrapure/Biolife Infant Milk Powder Products in China 89
Table 47, Stage Standards & Packaging Types of Murray Goulburn Infant Milk Powder Products in China 91
Table 48, Stage Standards & Packaging Types of Meiji Infant Milk Powder Products in China 93
Table 49, Stage Standards & Packaging Types of Friso Infant Milk Powder Products in China 95
Table 50, Stage Standards & Packaging Types of Yili Infant Milk Powder Products in China 98
Table 51, Stage Standards & Packaging Types of Beingmate Infant Milk Powder Products in China 101
Table 52, Stage Standards & Packaging Types of Yashily Infant Milk Powder Products in China 103
Table 53, Stage Standards & Packaging Types of Syrutra Infant Milk Powder Products in China 106
Table 54, Cattle Inventory of Heilongjiang Feihe Ecological Dairy Cattle Farming Co., Ltd., 2011 109
Table 55, Stage Standards & Packaging Types of Firmus Infant Milk Powder Products in China 111
Table 56, Raw Materials Sources of Major Infant Milk Powder Brands in China, 2011 113
Table 57, Stage Standard of Major Infant Milk Powder Brands in China, 2011 115
Table 58, Packaging Types of Major Infant Milk Powder Brands in China, 2011 116